Whether you work with me in business or in the music industry, you know one certain thing about me – that I love music. And, it ties to all I do. I remember that day when I was eleven, home alone in my room listening to my father’s records from years gone by. Much like today, I was missing him but had his music to always connect us. That was the day…
Hot Marketing or Fail? Do Edgy Ideas Really Work?
Many of you know how much I love spicy food and creative marketing. I hear GE launched a new brand of hot sauce — to attract young tech talent? It is the latest edgy move in employer marketing. They may just get the buzz going with more than young adults with this one. What do you think? Do creative ideas like these really work? Is the secret in…